But all the ‘fameness’ stuff? It don’t matter to me … But now, I can see people lovin’ it and the kids and the mothers doin’ the dances and I love it. When I came out with ‘Informer’ we didn’t have no internet so I couldn’t see nobody dancing, I couldn’t see nobody singin’ along, I couldn’t see that little girl and her mother dancin’ together and all that kinda stuff. Snow, poses for a portrait at 4Soundmedia Recording Studio in Toronto on March 1, 2019. The Puerto Rican “King of Reggaeton” - who, lest we forget, had a hand in the international phenomenon that was Luis Fonsi’s “Despacito” along with Canada’s very own Justin Bieber two years ago - has been clear about the roots of “Con Calma,” in any case. Given the continued, viral proliferation of online videos mimicking the dance routines in the original “Con Calma” clip à la “Hotline Bling” or “Gangnam Style,” this thing looks poised to rise even higher in the public consciousness as an internet meme than it probably would have on the back of the damnably unrelenting catchiness Daddy Yankee pinched from Snow and “Informer” in the first place. 59 on the all-important Hot 100 - not bad for a song mostly in Spanish - after punching in at No. 3 on the magazine’s Latin Songs chart and had lurched to No. 1 on Billboard’s Latin Digital Song Sales chart after dropping to No. At the moment of writing, “Con Calma” was closing in on 259 million YouTube views and had bounced back to No. 19 in June of 1993 on the heels of a seven-week reign by “Informer” at the top of the chart earlier that year.
“I just woke up and came here and now it starts now and we’ll see what we’re gonna get into tonight.”Īs it turns out, the friendly, self-effacing Toronto sorta-rapper/sorta-singer born Darrin Kenneth O’Brien 49 years ago and responsible for the indelible 1992 sorta-reggae smash “Informer” is as casual with his time as he has been with the pop career unexpectedly hatched by that same tune all those years ago - a pop career that has been abruptly re-hatched (again) in recent weeks by the explosive success of Daddy Yankee’s new single “ Con Calma.”Ī reggaeton earworm built explicitly upon “Informer” and featuring a guest verse by Snow himself, “Con Calma” has put the Canadian sorta-dancehall MC back on the Billboard Hot 100 for the first time since “ Girl, I’ve Been Hurt” reached No. I just woke up,” he laughs, once a couple of pals and the two-man video crew that was shooting the Star photographer shooting Snow when I turned up leave us alone in the control room and the apology is extended again. It’s a bit more of a haul than expected, via transit and feet, to the studio on the neglected, lower-western industrial fringes of North York where Snow - yes, that Snow - is holed up on a recent Friday night, so this conscientious music writer feels apologies are in order for intruding at the end of what must have been a long and tiring day of recording.
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